ABC Radio Australia
Presented here are concepts.* This site redesign was a huge undertaking, largely because it was considered to be made up of a series of small changes, until the extent of the changes were assessed. Key wishes from stakeholders included turning a fixed depth design into a full scrolling pages, a new colour palette, the removal all pop ups, an emphasis on news, the ability for greater amounts of content, increased screen legibility, and better access to programs and media.
Responsible for: competitor and peer research, target audiences, analysis of user feedback, information architecture, production management, initial visual design concepts, brand strategy.
*Later, a visual designer took the brief to develop the full visual design.
