ABC Australian Network News | Visit website
This news hub sought to combine the Radio Australia and Australia Network (TV) news resources. The individual ABC services continued to publish news relevant to their separate audiences. The first part of the project focused on getting the new hub website designed - branding, video player, aggregated news content from radio and TV sources, and new search functionality. The second part of the project focused on driving traffic through these channels without devaluing the original sources, as well as giving users a consistent experience of the services. It wasn't straightforward. We re-branded the news sections on Radio Australia and Australia Network, and provided a 'jump page' introducing audiences to the new media content.
Responsible for: auditing user pathways, art direction, brand creation, interaction and search functionality
Visual design: Pip Shea
